# Real Estate Marketing in Egypt: How Developers and Brokers Turn Views Into Visits

Nobody buys a home from a single post — but almost every buyer in Egypt starts the search on social media. They watch tours, compare compounds and neighbourhoods, and message the projects that feel real and responsive. Real estate marketing is therefore a trust business before it is a sales business.

The projects and brokers that fill their visit calendars do a few things consistently, and none of them is posting only renders and prices.

1. Lead with the tour, not the render

A real video walkthrough — entrance, living space, view, finishing quality — answers more questions in thirty seconds than ten polished renders. Renders still have a place for off-plan projects, but even there, construction progress and real site footage build the confidence a render cannot.

2. Answer the three questions in every piece of content

  • Where exactly? Neighbourhood, compound, and what is around it.
  • What do I get? Layout, area, finishing, and delivery date, shown not just listed.
  • How do I pay? Down payment and instalment structure, stated clearly and honestly.

Content that hides one of the three generates curiosity clicks but few serious messages. Content that answers them attracts buyers who are ready to talk.

3. Target tightly, then retarget warmly

Meta ads allow targeting by location, income signals, and interest in specific areas or projects. The real return, though, is in retargeting: people who watched most of a tour video or visited a unit page are far warmer than a cold audience, and they should see the next step — a visit invite, a payment example, a handover story — not the same first ad again.

4. Speed of follow-up decides the deal

A property inquiry answered after a day is usually answered by a competitor first. The message should move quickly to a call or a WhatsApp conversation, a clear summary of the unit, and a proposed visit time. Marketing earns the lead; follow-up speed keeps it.

5. Publish proof every month

Construction updates, keys being handed over, residents moving in, and honest answers to common objections all reduce the fear behind a large purchase. One proof post a month compounds: after a year, a new buyer can scroll through a full year of delivery.

How S99 Marketing markets real estate

S99 Marketing produces tour-led content for property brands — real footage, clear unit stories, and targeted Meta campaigns — and reports on qualified messages and visit requests, not just reach. Content, ads, and moderation sit with one team, so a question raised in comments this week becomes content next week.

If your project gets views but few visits, contact S99 Marketing with your location and unit types — the tour is probably where the fix starts.